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In 1948, the Ford Motor Company restyled its pickup line and identified I each model with an F designation, from F-1 for their half-ton to F-8 for their three-ton. The fresh design of the F-Series quickly won the hearts of thousands of pickup buyers and, with only minor tweaks and updates, the basic design remained through the 1956 model year.

That classic era of Ford pickups is captured in this color history devoting one chapter to each year in the F-Series first nine years. Featured are interviews with retired Ford designers and engineers, period advertisements, technical details, and sidebars highlighting little-known and interesting facts about this revolutionary era in pickup design. Modern color photography of restored pickups and archival black-and-white photos are accompanied by engineers' original drawings and artists' renderings.